January 30, 2023
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5:11Now PlayingTruth Social users are furious that Donald Trump is attempting to scam them, as they put it, but this has nothing to do with his inevitable exit from the platform. The users are calling out Trump for the low-quality ads that are running on the site, with many featuring products that amount to the modern day equivalent of snake oil. Farron Cousins explains why users believe this is insulting to them on many different levels.
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*This transcript was auto-generated. Please excuse any typos.
According to a recent report from the New York Times, users on Truth Social are getting absolutely furious with Donald Trump because as one user put it, you're scamming us. Now they're not talking about Donald Trump's inevitable departure from Truth Social, which is probably coming this summer when his exclusivity agreement expires. They're actually talking about the quality or lack thereof of the ads running on Truth social for products that many of them believe amount to the modern day equivalent of snake oil. Here is what it is. And, and before I get into this, lemme just say truth social like many other conservative media platforms, gab, getter Parlor, uh, have struggled to attract the same kind of advertisements that you would see on, you know, Twitter or Facebook. They're not getting big, massive brands willing to come in and put their content out there because especially on truth social, there's very little moderation. So you have a lot of hate speech, you have a lot of horrible imagery and brands don't want their ads to pop up in between, you know, horrible things, horribly racist things said on social media, which is actually why Elon Musk is having a big problem with advertisers right now on Twitter because he's allowed all that crap back on the platform. But here's what this says.
Ads from major brands are non-existent on the site. Instead, the ads on truth social are for alternative medicine, diet pills, gun accessories, and Trump themed trinkets. According to an analysis of hundreds of ads on the social network by the New York Times, the ads reflect the difficulty that several far right platforms, including Rumble and Gab, have faced in courting large brands, preventing the sites from tapping into some of the world's largest ad budgets. All right, so you got bad ads, like why is that these people off? Because not only do you have bad ads, but you have bad ads everywhere that's making it very difficult for users to properly navigate the site. Uh, the times continues over time. The low quality ads on Truth social have irritated its own users who have complained to Mr. Trump after repeatedly seeing the same disturbing images or after falling for misleading gimmicks, the Times reporting, uh, uh, one user complained directly to Trump at a response to his, uh, uh, truth post. Can you not vet the ads on truth? I've been scammed more than once. I mean, fool me once, shave on you, fool me twice. I mean, right? Isn't that how the saying goes? Like it's kind of your fault at that point, you see ads for a diet pill or
What other, uh, snake oils being sold that day on true social? I'm like, you know what? Why not? Don't darn it. But then you go back and you're like, well, this one's gotta work, no, they got me again, Mr. President, please do something about this. Yeah, that one's kind of on you, bud. I'm sorry, I got no sympathy for you on that. Uh, but by the way, it's not just the users that are having problem with the ads, it's the advertisers themselves. Listen to this. Maxwell Finn and online marketers said in a YouTube video that he was one of truth socials top advertisers spending more than $150,000 on ads, including those for Trump themed hats, shirts, coins, and novelty bills. In the video he called the ad platform frustrating and bare bones, adding that it lacked even basic functionality, forcing his company to manually track ad performance, a method that would have, uh, that would prove impossible for advertisers with larger budgets.
Do I think this is a platform where you can be spending tens of thousands of dollars a day, especially if you have only a few products? No, probably the audience is just too small. So even this guy who's like an advertiser, he's like, listen, this is nothing there. The platform sucks. Like the backend sucks for advertisers. Everything about it is total trash. And here's the thing, according to this report, truth social is also burning through 1.7 million a month somehow. Um, so they're hemorrhaging money.
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