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How Donald Trump Turned His Mugshot Into A $7 Million Marketing Lesson
Posted
September 8, 2023
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September 8, 2023
2,742
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13:46Now PlayingFormer President Donald Trump, soon after his arrest in Fulton County, Georgia, put his mugshot photo on a series of T-shirts, coffee mugs, koozies and posters, making the products available for purchase on his website. In a matter of days, Trump raised $7.1 million. Forbes contributor and award-winning marketer Dr. Marcus Collins joins Brittany Lewis on "Forbes Newsroom" to discuss.
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