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Fast Food Chains—McDonald’s, Burger King—Win As Low-Income Diners Crack Under Rising Gas Prices

Posted

May 8, 2026

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Earnings from the first three months of 2026 show food businesses leaning on value menus and price cuts are gaining share as mid-tier brands are losing, with executives warning they expect low-income consumers to pull back even more as rising gas prices and inflationary pressure from the Iran War heighten anxiety about spending.

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Fast Food Chains—McDonald’s, Burger King—Win As Low-Income Diners Crack Under Rising Gas Prices · Forbes Breaking News · Sentinel