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Tennis Star Maria Sharapova On Marketing With Social Media | Forbes
Posted
May 29, 2021
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14,281
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May 29, 2021
14,281
231
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1.82%
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1:38Now PlayingThe Russian-born Sharapova retired from tennis in February 2020 after nearly two decades as a pro and five Grand Slam titles. Her $39 million in career prize money is third all-time among women, but she earned nearly $300 million more (pre-tax) from sponsors and appearances. The tennis ace was Forbes' highest-paid female athlete in the world for 11 consecutive years, peaking at $30 million in 2015. Sharapova launched a premium candy business, Sugarpova, which posted sales of $20 million in 2019; she owns 100% of the brand. Her brand was dented in 2016 when Sharapova failed a drug test for a newly banned substance, Meldonium, that she took for a decade for her health. In this interview from 2016, Sharapova discusses the social media strategy of her business.
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