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Why Kanye West’s Name Change Could Make Him Richer | Forbes
Posted
August 28, 2021
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84,427
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August 28, 2021
84,427
2,377
273
3.14%
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2:10Now PlayingThe billionaire rapper and fashion designer Kanye West will officially be known as “Ye” — a move that could boost his reputation and pad his bottom line. While Ye’s decision to rename himself appears motivated by matters of identity and self-expression, the name change is also likely to serve Ye’s business interests, according to experts in marketing, branding and reputation management.
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