Devin Booker: The Forbes Interview | Forbes

“I want to play for a very long time,” says Devin Booker, a 6-foot-5 guard who is one of just six players in NBA history to have posted a 70-point game and who helped lead the Suns to their first conference title in 28 years last season. But, he adds, “I’m worried about life after basketball and building businesses that will be here once the ball stops bouncing.” Joining the NBA’s investing craze, he has acquired equity stakes in multiple companies, including sports video business Overtime and convenience store delivery app GoPuff, and is playing a hands-on role as a co-owner of coconut-water brand COCO5. Booker, who won an Olympic gold medal in Tokyo, also collects an estimated $8 million annually from endorsement deals with such brands as Nike and the video game Call of Duty, on top of his $31.7 million salary this season.

We published the first edition of the Forbes 30 Under 30 a decade ago, with one clear goal: to identify the new guard, the young innovators, trailblazers and disruptors remaking our world. That first list featured names like Kevin Systrom, whose company Instagram had only seven employees; Lena Dunham, who had yet to debut on HBO's Girls; Daniel Ek, who had just launched Spotify in the U.S.; journalist Ronan Farrow, years before he exposed Harvey Weinstein in the New Yorker; and actor Donald Glover, then mostly known as a cast member in the cult comedy Community.

Much of 2022 was being freshly created by this group back in 2012. Ten years from today, it’s a good bet we’ll all be living in a new world being imagined today by the 600 entrepreneurs, innovators and entertainers that make up our 10th Anniversary class.

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