How This Million Dollar Women-Led Outdoor Brand Inspires A Community Of Adventurers | Forbes
June 15, 2022
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5:05Now PlayingHow This Million Dollar Women-Led Outdoor Brand Inspires A Community Of Adventurers | Forbes
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as posted by the channelAfter spending years working in the outdoor apparel industry, Cassie Abel decided to launch Wild Rye to fill the gap she saw in mountain gear for women. With a focus on inclusivity, Wild Rye creates women’s outdoor apparel and welcomes women-identifying adventurers into the outdoors.
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