How Cuyana's Founders Raised One Of The Largest Rounds For A Female-Led Fashion Startup | Forbes
October 24, 2022
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4:17Now PlayingHow Cuyana's Founders Raised One Of The Largest Rounds For A Female-Led Fashion Startup | Forbes
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as posted by the channelKarla Gallardo founded Cuyana in 2011 with the mission of creating quality products that last. Gallardo initially went into investment banking at Goldman Sachs working in the Capital Markets group. She left Goldman in 2008 to get her MBA at Stanford to combine her creative desire to be in the fashion industry with her analytical brain that desired to build a different kind of company. During that time she met her now co-founder, Shilpa Shah. “Shilpa and I met when she was visiting the Stanford campus in late 2009. She too was ready for a new challenge in her life and I recognized we shared many of the same values- an ability to work hard towards a creative and impactful goal. She and I had a shared tenacity that may have come from our unique immigrant journeys. While she was born and raised in the US, I knew we approached business in a similar way. We both valued our upbringing and wanted to see it reflected for other women like us.”
Gallardo’s and Shah’s shared confidence in creating an accessible alternative between high-priced luxury brands and the overconsumption shopping options that were then dominant in the US mixed led them to start Cuyana in 2011. The brand has experienced double digit growth every year since our inception with a robust omnichannel model.
In this interview, Cuyana's cofounders discuss the business model that made the brand a hit with investors and customers, as well as the importance of prioritizing "slow fashion" in an industry where competition is "noisy" and unrelenting.
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