Beaches and Billionaires: Inside DJ Kygo’s Quest To Become The Gen-Z Jimmy Buffett | Forbes

Kygo, whose birth name is Kyrre Gørvell-Dahl, debuted on the 2017 Forbes Under 30 Europe list at age 25. The soft spoken Norwegian is harnessing his world-wide fanbase, tropical techno sound, and high-powered fans turned friends to grow his music juggernaut (his albums have 5 billion total streams, according to data tracker Luminate, with some 30 million monthly listeners on Spotify alone) into a global consumer brand—Jimmy Buffett’s Margaritaville for the Gen Z crowd. In 2020, with long-time manager Myles Shear, he launched Palm Tree Crew, a beach-themed brand that will launch destination festivals, clothing and restaurants. And they've taken a page from another Buffett—Warren—and raised $65 million from investors for a venture capital arm which invests in crypto and consumer product start-ups (Poppi soda and Darting Foods, a plant-based meat company) they think pair well with the Palm Tree Crew community.

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