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Tesla’s Cybertruck Complicates Elon Musk’s Climate Commitment - Can He Deliver? | Forbes
Posted
March 14, 2023
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March 14, 2023
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7:26Now PlayingThe plunging value of Tesla shares this year, exacerbated by CEO Elon Musk’s acquisition of Twitter and evidence the mercurial billionaire’s erratic behavior is finally and perhaps significantly damaging the brand, obscures a fundamental shift in focus for the electric vehicle maker that started much earlier.
Rather than the “secret master plan” goal set by Musk in 2006 to lead a transition to climate-friendly, affordable electric vehicles for everyone, Tesla has instead become the top maker of high-powered, resource-gobbling EV's priced far beyond the reach of mass-market customers. This year's anticipated release of the Cybertruck doubles down on that strategy.
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