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How Rhett & Link Went Viral In The Early 2000s And Pioneered The Creator Economy

Posted

September 26, 2023

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Best friends since grade school, the two former engineers—real names Rhett James McLaughlin and Charles Lincoln “Link” Neal III—began posting comedy shows on YouTube in 2011. Today their Burbank, California, entertainment company, Mythical, employs more than 100 people who create YouTube series like the daily variety show Good Mythical Morning, the Mythical Kitchen cooking series and sketch comedy channel Smosh for their 18 million subscribers. The pair produces podcasts and live summits too. Their online store hawks merch ranging from hoodies to kitchen tools to toiletries.

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Rhett James McLaughlinBurbank CaliforniaGood Mythical MorningMythical KitchenForbes SubscribeFORBES FuelForbes GainStay Connected Forbes

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How Rhett & Link Went Viral In The Early 2000s And Pioneered The Creator Economy · Forbes · Sentinel