From MasterChef To Top Creator: How Nick DiGiovanni Became YouTube's Favorite Chef
September 29, 2023
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0:51Why Nick DiGiovanni Works To Balance His Content Themes In The Food Space
13:17Now PlayingFrom MasterChef To Top Creator: How Nick DiGiovanni Became YouTube's Favorite Chef
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as posted by the channelThe Harvard grad is social media’s answer to the celebrity chef. More than 12 million people subscribe to his YouTube channel to watch the young chef crack open a 70-pound wheel of cheese, conduct a burger battle with Shaquille O’Neal, and make the world's largest chicken nugget. DiGiovanni, who competed on Fox’s cooking show “MasterChef,” has partnered with Chipotle, Sony, Lay's, DoorDash, Nutella, Sweetgreen, and Dropbox. This summer, he released his cookbook “Knife Drop.” His salt line, Osmo, sells flavors including garlic, truffle, and Sriracha.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
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