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How Amouranth, The Most Popular Female Gamer In The World, Monetizes Her Brand Across Platforms

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September 29, 2023

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Provocative content always landed Kaitlyn “Amouranth” Siragusa on Twitch’s naughty list, but in June, the hot tub streamer and most popular female gamer signed a non-exclusive platform deal with rival platform, Kick, for an estimated $7 million annually. There, she's able to freely promote her adult-themed product lines and premium content on platforms like Fansly and OnlyFans, where she makes $1 million each month. “I call my cleavage kind of like my Clark Kent,” she tells Forbes. “If I cover it up, no one knows that I'm Superman.”

Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.

This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.

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How Amouranth, The Most Popular Female Gamer In The World, Monetizes Her Brand Across Platforms · Forbes · Sentinel