How Drew “Druski” Desbordes Went From College Dropout To One Of The World's Highest-Earning Creators
September 29, 2023
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15:40Now PlayingHow Drew “Druski” Desbordes Went From College Dropout To One Of The World's Highest-Earning Creators
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as posted by the channelDigital jokester Drew “Druski” Desbordes has turned his funny internet skits into a media empire. Over the last year, the comedian—who is also an actor and record producer—has been the opener for concerts by musicians J. Cole and Lil Baby, acted in TV series House Party and Praise This and launched a label, Coulda Been Records. Corporate partners include Nike, Google and AT&T. He’s also the pitchman for Happy Dad, a hard seltzer brand that he partly owns.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
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