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“Build Out Loud”: Midday Squares Cofounder On How To Build A Brand That Will Attract Investor
Posted
October 15, 2023
Views
10,141
Likes
263
Comments
16
Engagement
2.75%
October 15, 2023
10,141
263
16
2.75%
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12:04Now PlayingThe secret ingredient in Karls' vegan chocolate brand, Mid-Day Squares, is viral content.
"We document and show everything--the good, the bad, the ugly of building this business," Jake Karls says. He calls this building out loud.
Karls sat down with Forbes Reporter Zoya Hasan at the Forbes 30 Under 30 Conference in Cleveland to talk about his unique approach to using viral content and the challenges of growing a company that relies on physical infrastructure.
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