This Company Is Building An AI Clone To Deliver Personalized Marketing Videos
December 4, 2023
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4:55Now PlayingThis Company Is Building An AI Clone To Deliver Personalized Marketing Videos
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as posted by the channelVideo is great for advertising. But studio-grade commercials cost a lot of time and money. Enter artificial intelligence. Raza, with cofounder Quinn Favret, 23, launched Tavus to let sales folks at outfits like Meta and Salesforce create hundreds of personalized videos for their offerings in seconds. With Tavus’ tech, you record your voice and face once, and the company’s AI will clone the content into thousands of custom videos that can be tailored to specific customers and products; food delivery startup Wonder records videos of their chefs thanking each customer by name for dining with them. The idea is to build loyalty and to make cold sales calls feel less “cold.” “Relevancy comes through personalization,” Raza says. “We live in an economy where our attention is our most scarce and most valuable resource.” Launched in 2021, the company has secured $25 million in funding from Sequoia Capital and others.
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