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Generative AI Elevates Lisa Su To Billionaire Status At AMD
Posted
February 10, 2024
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February 10, 2024
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5:18Now PlayingOn her second day as CEO, Su stepped up to the microphone during an all-hands call with a message for AMD’s demoralized employees: “I believe that we can build the best,” she told her staff.
Just two years after joining chipmaker Advanced Micro Devices in 2012, IBM veteran Lisa Su was tapped to take the top job. It was a big promotion for the then 43-year-old, but also a gamble. At the time, the company was floundering. It had laid off around a quarter of its staff and its share price hovered around $2. Patrick Moorhead, a former AMD exec, remembers it as “deader than dead.”
Su, who first fell in love with semiconductors while at Massachusetts Institute of Technology, refocused her engineers on building Intel-beating chips. It took a while, but the Taiwan-born engineer’s bet eventually paid off. In less than a decade, she turned the struggling company into a darling of the chip industry–and a $271 billion (market capitalization) enterprise.
Kerry Dolan, an assistant managing editor for Forbes, joins “Forbes Talks” to discuss how Lisa Su became a self-made billionaire.
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