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Why Disney’s $1.5 Billion Stake In Epic Games Is A Smart Play
Posted
February 19, 2024
Views
13,149
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February 19, 2024
13,149
270
13
2.15%
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4:24Now PlayingThe media giant’s hot drop into the realm of Fortnite could be a game-changer for the metaverse, movies and theme parks. It’s an IP world, after all.
After returning to his position as Disney CEO in late 2022, Bob Iger held a meeting with two top executives to talk about video games. It’s a sector the company had mostly avoided since 2016, when it shut down the Disney Interactive Studios division that was, at one point, losing some $200 million per year. But Iger’s aides came armed with demographics and other statistical trends showing that gaming had become too popular to ignore.
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