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Inside Nike's New Collab: A High-Tech Recovery Boot
Posted
July 25, 2024
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July 25, 2024
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36:18Now PlayingJim Huether, CEO of recovery technology company Hyperice, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite to preview the firm’s innovative pre-recovery electronic sneaker with apparel giant Nike. The devices, called the “Nike x Hyperice” is capable of cooling, heating and massaging feet during pre-workouts. Huether also updates Hyperice’s previously reported $850 million valuation and its relationship with NBA star Ja Morant.
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