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This Next Billion-Dollar Startup Raised $110 Million To Treat A Deadly Disease Virtually
Posted
August 15, 2024
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August 15, 2024
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25:04Now PlayingWith San Diego-based Equip, Kristina Saffran and Erin Parks have convinced health insurers from UnitedHealthcare to Aetna to pay for research-backed treatment for thousands of patients struggling with eating disorders.
A decade after recovering from anorexia, Saffran started a company to help make this same type of therapy more accessible by offering a single online portal through which families can treat and manage a child’s eating disorder. Equip also offers wraparound services that aren’t always offered alongside in-person therapy, with the full care team including a therapist, medical doctor, dietician and peer and parent mentors.
Equip’s virtual therapy is so powerful because of a shortage of specialized therapists and in-person clinics, said Saffran’s cofounder Erin Parks, 44, a clinical psychologist who previously worked at the UC San Diego Eating Disorder Clinic. Before starting Equip, Parks treated families who had flown in from all over the country seeking care.
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