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How Top Tennis Players' Girlfriends Cash In On Social Media
Posted
August 28, 2024
Views
4,453
Likes
63
Comments
6
Engagement
1.55%
August 28, 2024
4,453
63
6
1.55%
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3:56
17:51Now PlayingFor many professional tennis players, the U.S. Open represents the busiest few weeks on the calendar. Given the proximity to deep-pocketed American brands, it’s a chance to schmooze current sponsors at events off the court and attract new ones with stellar play in front of thousands of fans in New York, plus millions more on TV. But in a handful of cases, the players aren’t even the busiest people in their own camp.
Paige Lorenze, a social media creator and entrepreneur who has been dating American star Tommy Paul since 2022, is one of many tennis-world influencers experiencing a breakthrough year as brands attempt to reach audiences that aren’t traditional sports fans. Lorenze estimates that her followers—nearly 700,000 on Instagram—are around 80% female and that only 10% to 15% are tennis fans.
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