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Jordan Howlett And Amelie Zilber In Conversation | Forbes Top Creators
Posted
October 28, 2024
Views
9,666
Likes
134
Comments
7
Engagement
1.46%
October 28, 2024
9,666
134
7
1.46%
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56:08Now PlayingJordan Howlett first hit viral fame on TikTok revealing recipes for fast-food favorites at Chipotle, Taco Bell, and McDonald’s. Now, he’s attracted more than 15 million followers, offering hot takes, advice, and wisdom about social media’s trendiest topics. The LA native played baseball at UC Riverside, at one time living out of his car to afford tuition. “It’s the people who never intended to be in this space who always thrive so well in this space,” says Howlett. “ People succeed the best when it’s something they're learning––there's a level of humbleness.” Today, he has sponsorship deals with YouTube, State Farm, and H&R Block. Howlett ranks #43 on the Forbes Top Creators List 2024.
High fashion, literature, politics––the topics collide on Amelie Zilber’s social handles. The Columbia undergrad has more than 9 million followers and can easily switch between talking about abortion rights to showing off the latest looks from her partners Dior, Tiffany & Co., and Ralph Lauren. “I've learned a lot about how to navigate creating intimacy with the people who follow me while also maintaining a boundary for my personal life.” Zilber ranks #50 on the Forbes Top Creators List 2024.
To rank the world's Top Creators, Forbes crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential. The result: The 50 social media stars using their massive reach and loyal fans to turn social media buzz into billions of dollars.
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