Bobbi Althoff: The Deadpan Podcast Host America Can't Get Enough Of

This podcast phenom started creating content with one goal: to make money. Bobbi Althoff tested countless angles, including life as a nanny and house cleaning videos, before em- barking on the style that would ultimately skyrocket her to success: parody videos about being a “bad mom.” In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched The Really Good Podcast, which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O’Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills–based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. “I don’t know how it keeps working for me,”she says. “I’m just taking it one interview at a time.”

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