Ally Financial’sCMO Andrea Brimmer On The C-Suite’s Lack Of Understanding Of Marketing’s Complexity
January 29, 2025
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50:58Now PlayingAlly Financial’sCMO Andrea Brimmer On The C-Suite’s Lack Of Understanding Of Marketing’s Complexity
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as posted by the channelForbes CMO Network Managing Director Seth Matlins sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can either facilitate or get in the way of marketing’s role in value creation, the false narrative that’s been painted of CMO tenure specifically and the CMO generally, and the relentless pace of change—cultural and otherwise—today’s marketers are supposed to keep up with.
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