Visa CMO Frank Cooper On Predicting And Interpreting Outcomes
February 5, 2025
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48:50Now PlayingVisa CMO Frank Cooper On Predicting And Interpreting Outcomes
YouTube Description
as posted by the channelIn this episode, Forbes CMO Network Managing Director Seth Matlins talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.
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