How This 29-Year-Old CEO’s Non-Linear Career Path Led Her To Katy Perry's Non-Alcoholic Drinks Brand
March 6, 2025
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35:17Now PlayingHow This 29-Year-Old CEO’s Non-Linear Career Path Led Her To Katy Perry's Non-Alcoholic Drinks Brand
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as posted by the channelScout Brisson is the CEO of De Soi, a non-alcoholic cocktail brand. In this interview with Forbes Associate Editor Alex York, Brisson discusses her career path, from MIT to management consulting to launching her own businesses, and how she ultimately joined De Soi. She highlights the challenges and rewards of building a company in a new category, the importance of networking and mentorship, and her vision for the future of non-alcoholic beverages. Brisson also shares her leadership style and the strategies she employs to connect with consumers and grow the De Soi brand.
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