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How A Basement Startup Cornered A UK Market And Secured A £40 Million Acquisition
Posted
March 28, 2025
Views
57,704
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717
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36
Engagement
1.30%
March 28, 2025
57,704
717
36
1.30%
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Dive into the extraordinary growth story of Pasta Evangelists, a London-based company that's revolutionizing the pasta market in the UK beyond. From humble beginnings in a basement, Cofounder and CMO Finn Lagun (Forbes 30 Under 30) and his team have built a multi-faceted business, now poised for global expansion.
Finn Lagun's vision for a luxury pasta subscription box service was dismissed by investors as "delusional" shortly after launching in 2016. Undaunted, Lagun and his cofounders grew the business to $26 million in revenue in 2021, opened a London restaurant, and were acquired by Barilla, the world's largest pasta maker for £40 million.
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