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Baked By Melissa On Building A Brand, Community And Staying Authentic
Posted
May 1, 2025
Views
2,591
Likes
67
Comments
3
Engagement
2.70%
May 1, 2025
2,591
67
3
2.70%
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26:23Now PlayingMelissa Ben-Ishay, cofounder and CEO of Baked by Melissa, shares how getting fired at 24 led to building a cupcake empire and a viral social media following. In this interview, she opens up about launching the brand, embracing the CEO role, and using authentic content to build a loyal community. Melissa also discusses balancing motherhood and leadership, how TikTok transformed her business, and what it means to be the face of a brand. With over 300 million cupcakes sold, she’s now blending business strategy with viral salad recipes and smart partnerships. Watch to hear her journey from tie-dye cupcakes to digital creator and beyond.
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