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Adobe CTO Explains How Generative AI Is Upending Creative Work
Posted
June 17, 2025
Views
10,090
Likes
121
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Engagement
1.39%
June 17, 2025
10,090
121
19
1.39%
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24:09Now PlayingAdobe CTO Ely Greenfield sat down with Forbes Talks to discuss Adobe’s decade-long AI investment, emphasizing their distinct approach with Firefly, built on licensed content for commercial safety, as opposed to models trained on scraped data. Greenfield also explores the delicate balance between AI augmentation and human creativity, addressing concerns about AI potentially displacing artists.
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