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Rare Beauty CMO Katie Welch On Ensuring A Lipstick Is More Than A Lipstick

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July 9, 2025

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In this episode, Forbes CMO Network managing director Seth Matlins talks with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-category marketing has for others, and why you have to avoid “tactic soup.”

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Rare Beauty CMO Katie Welch On Ensuring A Lipstick Is More Than A Lipstick · Forbes · Sentinel