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Cannes Lions CEO Simon Cook Breaks Down The Festival’s Inaugural Global CEO Forum

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July 23, 2025

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In this conversation, I sit with Cannes Lions CEO Simon Cook, to talk about what we both heard at the Festival’s inaugural Global CEO Forum, which I moderated and facilitated. Some 50 CEO’s from around the world took part (Under The Chatham House Rule), and in this episode Simon and I explore what we heard from them, creativity as a financial engine, and why CEOs who don’t embrace it may be quietly choosing stagnation.

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Global CEO ForumIntroduction InsideWhy CEOsStock MarketThe CEO's Role ArchitectCommercial CreativityReframing Creativity From OutputBranding Problem

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Cannes Lions CEO Simon Cook Breaks Down The Festival’s Inaugural Global CEO Forum · Forbes · Sentinel