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‘Smoke And Mirrors’: How This Entrepreneur Exaggerated And Self-Promoted Her Way Into Turmoil

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August 8, 2025

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Daniella Pierson has cozied up to everyone from Diane von Furstenberg to Selena Gomez, burnishing her image as her businesses unraveled. A case study in how hubris is bad for business.

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‘Smoke And Mirrors’Daniella PiersonSelena GomezForbes SubscribeFORBES FuelForbes GainStay Connected ForbesFacebook Forbes Video

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‘Smoke And Mirrors’: How This Entrepreneur Exaggerated And Self-Promoted Her Way Into Turmoil · Forbes · Sentinel