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How Cheech & Chong Turned Their Legacy Into A $100 Million Cannabis Empire
Posted
September 20, 2025
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September 20, 2025
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570
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7:53Now PlayingWeed has always paid off for the godfathers of stoner comedy. Now they’ve built a company that sells THC-infused edibles, drinks and of course some tasty bud, all of which brings in some serious green.
If you spend enough time with Cheech Marin and Tommy Chong, America’s best-known pothead entertainers, you’ll hear enough stories to realize why the duo became comedy legends.
These days, Cheech and Chong are playing by the rules, as long as you ignore the federal laws regarding marijuana. In 2020, the duo, along with their business partners Brandon Harshbarger, Jonathan Black, and Tom Cole, launched two companies, California-based Cheech and Chong Cannabis Co., which licenses its brand, genetics, formulas and retail designs to marijuana companies, and Cheech and Chong’s Global Holding Company, a Nevada-based endeavor that sells hemp-derived products ranging from gummies to flower to THC-infused drinks. (The hemp company also licenses the Cheech and Chong brand to make accessories and apparel.)
And there’s nothing to joke about when it comes to their business, of which they own about 8% each. In 2025, the companies’ combined revenue will hit nearly $100 million from both marijuana and hemp, up from about $50 million last year. The companies, which outsource manufacturing to third parties, are worth roughly $150 million.
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