Forbes
@forbes·2.1M subscribers·11.3K videos
100 Years Of The Rolls-Royce Phantom: All 8 Generations At Pebble Beach | Cars & Bikes | Forbes
Posted
September 28, 2025
Views
13,572
Likes
455
Comments
16
Engagement
3.47%
September 28, 2025
13,572
455
16
3.47%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
4:32Now PlayingRolls-Royce Motor Cars' CEO, Chris Brownridge, offers an exclusive look at the first-ever gathering of all eight generations of the Rolls-Royce Phantom at the iconic Pebble Beach Concours d'Elegance. This historic event celebrates the 100th anniversary of the Phantom, which first launched in 1925. Brownridge calls the Phantom the "absolute pinnacle of Rolls-Royce," noting its status as the longest-standing nameplate in the entire automotive sector. He explains that Phantom has always been a blank canvas for the brand's bespoke craftsmanship and artistry. In fact, a growing demand for these custom creations has led Rolls-Royce to open private offices around the world, where designers work directly with clients to create their unique masterpieces.
The modern Phantom VIII Series II is a perfect example of the brand's philosophy: blending cutting-edge technology with a serene, minimalist user experience. Brownridge says clients want their car to feel like an "oasis," appreciating technology that's present but never overwhelming. The entire client experience is a core part of their business, starting from the moment a client walks into a showroom until they drive off in their new vehicle. Pebble Beach, which Brownridge describes as a "luxury week," is the perfect place for Rolls-Royce to showcase its brand and the complete luxury experience it delivers.
Read more on Forbes:
For more from Scotty Reiss:
Subscribe to FORBES
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
