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The Viral Hot Chocolate That Saved An Ice Cream Business | Glace New York Founder Sasha Zabar
Posted
October 2, 2025
Views
1,718
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1.75%
October 2, 2025
1,718
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23:32Now PlayingCulinary entrepreneur Sasha Zabar, scion of the iconic Eli Zabar food family, details his journey from working for the family business to building his own viral sensation, Glace. Launched on the Upper East Side in 2023 and bootstrapped with just $25,000, the ice cream shop quickly faced a crisis when sales dropped dramatically in the winter. Zabar’s strategic pivot to the highly theatrical S’mores Hot Chocolate created an unprecedented viral hit on TikTok and Instagram, driving 100x growth and generating over $1 million in hot chocolate sales in a single month last December. This creative vision led to quick expansion, transforming Glace into a thriving year-round, dual-concept dessert shop, complete with a retro truck in Rockefeller Center, and high-profile partnerships with J Crew, David Yurman, and unexpected collaborations with Britney Spears and the Kardashians.
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