QX65, QX80 & More: INFINITI's Bid To Be The #1 Luxury Experience | Concept Cars | Forbes

INFINITI is shifting its strategy to "improve the present and accelerate the future," anchored by a push for market leadership and design innovation. Momentum is already strong, with the flagship QX80 achieving record sales in its first six months and the U.S.-built QX60 showing solid year-over-year growth.

The cornerstone of that future is the QX65 Monograph concept, a critical "teaser" for the production QX65 Fastback SUV arriving next spring. Positioning the brand in the heart of one of the largest luxury segments, the QX65 pays homage to the legendary FX model while showcasing a bold new design language. Key design features borrow from the QX80's "piano key" light signature and organic bamboo motif grill, highlighting the brand's focus on blending heritage with modern luxury. Meanwhile, the interior is engineered to be a "sanctuary," featuring sculptural lines and a quilted red and black palette.

Beyond the QX65 Monograph concept, INFINITI debuted two iterations of the QX80 (the Track Spec and the Terrain Spec) designed to test "the elasticity of the brand." INFINITI has a clear mission to reach for the top position in the ultra-competitive luxury automotive market.

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