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What Visa's CMO Learned From Pitching Beyoncé
Posted
November 7, 2025
Views
9,034
Likes
499
Comments
4
Engagement
5.57%
November 7, 2025
9,034
499
4
5.57%
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2:19Now PlayingFrank Cooper, the Chief Marketing Officer at VISA, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. In the discussion, Cooper talks about VISA's shift away from its partnership with the NFL, the future of marketing, and reflects on his career journey—from Motown Records to stints at BlackRock and overseeing Pepsi's mega deal with Beyoncé.
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