How E-40 Turned His Rap Game Hustle Into a Food & Spirits Empire | Forbes Talks Shop

Hip-hop icon and entrepreneur E-40 joins Forbes Talks Shop's Spencer Dukoff to reveal the rituals, routines and ideas that shaped his journey from humble beginnings in the Bay Area to building a thriving food and spirits empire. From the origins of “Goon With The Spoon” to creating Earl Stevens Selections, and developing products from scratch as a 100% Black-owned business, E-40 breaks down the mindset that fuels his creativity every day.

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Shop E-40's essentials:

Pressure Cooker

Snoop Presents Goon With The SpoonA Cookbook

The Goon With The Spoon Vanilla Bean Ice Cream

Kuiper Belt 6Year Kentucky Bourbon Whiskey

Selina Naturally Celtic Sea Salt

Diaspora Co. Jodhana Cumin

Burlap & Barrel Cayenne

Burlap & Barrel Szegedi 178 Hot Paprika

Hexclad Hybrid Pots & Pans Set

Le Creuset Craft Series Utensil Set

Bounty Paper Napkins

Earl Stevens Function Red Blend

E Cuarenta Tequila Reposado

The Lumpia Company "Best Wrappers Alive" Frozen Variety Box

AudioTechnica ATHM50x Studio Monitoring Headphones

Jerry Rice San Francisco 49ers Jersey

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