'My Cofounder Stole My Idea' — An Entrepreneur's Wild Journey To Build An AI Media Company

AI unicorns such as Midjourney and Stable Diffusion aren’t competitors many would dare to go up against. But Victor Perez thinks he has a chance to stand out with his $83 million–backed, one-stop-shop visual tool, Krea. Launched in 2022 with cofounder Diego Rodriguez Prado, Krea makes it easy to generate and edit images and videos. Marketers, photographers, game developers and architects pay between $10 and $60 a month to turn their rough sketches into photorealistic images—think transforming a simple white triangle into a mountaintop. But in the crowded market of AI image generation, Krea’s taking it one step further with customization. Enterprise clients like Shopify and Perplexity train and fine-tune their own Krea models to fit their taste and preferences. That way, anytime they want to generate an image or render a new product, Krea knows their aesthetic and implements it into the results. “The novelty that comes out of creating with AI is not just empowering people who are already creatives,” Perez says, “but enabling people who didn’t think of themselves as creatives to express their ideas in a much easier way.”

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