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Diageo CMO Cristina Diezhandino On What CEOs Need To Know To Meet And Lead Marketplace Evolutions
Posted
December 4, 2025
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as posted by the channelIn this season-ending episode, Forbes CMO Network Managing Director Seth Matlins talks with Diageo CMO Cristina Diezhandino about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.
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