Forbes
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This Former Google Exec Is Using AI To Transform Customer Service
Posted
January 13, 2026
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January 13, 2026
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23:55Now PlayingSierra Cofounder Clay Bavor sat down with Forbes to discuss the rapid growth of his conversational AI company Sierra and its mission to transform customer experience through branded agents. Bavor discusses Sierra’s "outcomes based" pricing model, the importance of deep personalization in AI, and the unique company culture symbolized by the eleven-foot Alphorns kept in their global offices.
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