Forbes
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Amy Liu's Story Behind Tower28 Beauty
Posted
January 21, 2026
Views
2,483
Likes
37
Engagement
1.49%
January 21, 2026
2,483
37
1.49%
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0:40Now PlayingAfter years of living with eczema, Amy Liu (@amyliu_t28) wanted to develop skincare that was more than “safe.” She wanted it to feel cool, joyful and aspirational, too.
That vision became @Tower28Beauty, instantly recognizable by its signature orange packaging and now a cult favorite among beauty editors and shoppers alike.
On this week’s #ForbesTalksShop, Liu joins host Kim Peiffer (@PeifferK1) to talk about building a high-performance (and genuinely fun) beauty brand for sensitive skin, plus the rituals that keep her grounded as a founder.
Read the full story on Forbes
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