Heidi Merrick On California Luxury, Sustainable Fashion & Success | Forbes Talks Shop

Fashion designer Heidi Merrick joins Forbes Talks Shop to share the rituals and mindset behind her 20-year journey in the fashion industry. Built on a foundation of California craftsmanship and, Merrick’s brand has become a symbol of effortless coastal style. In this episode, she opens up to host Kim Peiffer about the "calling" that led her to start her own line, the 20th-anniversary relaunch of her archives and her unique leadership style. Along the way, she reveals how balancing technical mastery with a deep connection to family and nature has been the secret to her brand's longevity.

Shop Heidi's essentials:

Blick Hardbound Sketchbook

uniball Vision Stick Roller Ball Pens

Heidi Merrick Letter Blouse

Heidi Merrick Batpiste Pant

Heidi Merrick Daily Sweater

New Balance 530

Hunter Women's Original Short Rain Boots

Heidi Merrick Chaplin Pant

Heidi Merrick Ballerine Top

Saie Sunvisor Radiant Moisturizing Face Sunscreen

Channel Islands Surfboards

The Crowd by Gustave Le Bon

Tales of the South Seas by Robert Louis Stevenson

Read the full story on Forbes

Subscribe to FORBES

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

Stay Connected

Forbes newsletters

Forbes on Facebook

Forbes Video on Twitter

Forbes Video on Instagram

More From Forbes

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.