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How Caesars' Lead Oddsmaker Uses Data Science To Shape The Super Bowl Betting Market

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February 5, 2026

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Caesars Entertainment's Vice President of Trading Craig Mucklow sat down with Forbes at Media Row at Super Bowl 60 to discuss the advanced data science and algorithmic evolution driving modern Super Bowl betting markets.

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How Caesars' Lead Oddsmaker Uses Data Science To Shape The Super Bowl Betting Market · Forbes · Sentinel