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How Gary Vaynerchuk Reverse Engineers Value For Major Brands And Pro Athletes

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February 5, 2026

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VaynerX Chairman and VaynerMedia CEO Gary Vaynerchuk sat down with Forbes at Media Row at Super Bowl 60 to discuss the strategic growth of VaynerSports, emphasizing his preference for long-term cultural consistency over rapid agency consolidation. He also talks about the current state of the collectibles market and his bullish outlook on Major League Pickleball as a burgeoning sports property.

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VaynerX ChairmanVaynerMedia CEO Gary VaynerchukMedia RowSuper BowlMajor League PickleballFORBES FuelForbes GainStay Connected Forbes

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How Gary Vaynerchuk Reverse Engineers Value For Major Brands And Pro Athletes · Forbes · Sentinel