The Rapid Rise Of The Two Billion Dollar Collegiate NIL Marketplace
February 5, 2026
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16:35Now PlayingThe Rapid Rise Of The Two Billion Dollar Collegiate NIL Marketplace
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as posted by the channelOpendorse CEO Steve Denton sat down with Forbes at Media Row at Super Bowl 60 to discuss the rapid evolution of the collegiate NIL marketplace and the surprising trend of female student-athletes out-earning male counterparts in brand dollars.
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