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How NFL Players Inc Is Turning Pro Athlete Intellectual Property Into A Global Business

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February 8, 2026

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YouTube Description

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President of NFL Players Inc. Matt Curtin sat down with Forbes at Media Row at Super Bowl 60 to discuss the for-profit monetization of group licensing opportunities for professional football players. He also talks about how the for-profit arm serves as a strategic investor to build player wealth, managing over 300 activations during Super Bowl week while protecting player intellectual property.

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