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How MLS Leverages Global Icons To Drive Growth
Posted
February 11, 2026
Views
688
Likes
16
Comments
1
Engagement
2.47%
February 11, 2026
688
16
1
2.47%
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22:01Now PlayingLAFC Co-President Larry Freedman sat down with Forbes to discuss the commercial impact of international superstars on ticketing and brand partnerships, the league’s transition into the "MLS 3.0" era featuring a reshaped Apple media deal, and the necessity of owning premium stadium infrastructure to drive revenue.
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