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Why Volleyball Is The Next Big Frontier For Brand Investment
Posted
February 16, 2026
Views
2,070
Likes
52
Comments
4
Engagement
2.71%
February 16, 2026
2,070
52
4
2.71%
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12:48Now PlayingHead of Klutch Sports’ Brand Consulting Maria DeRuccio sat down with Forbes to discuss the emergence of volleyball as a high-value investment for brands targeting Gen Z and female demographics. She also addresses the industry-wide challenge of "analysis paralysis" caused by an over-reliance on data.
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