Meet The Sixth-Generation Family Behind Italy's Beloved Bitter Spirit
February 21, 2026
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5:16Now PlayingMeet The Sixth-Generation Family Behind Italy's Beloved Bitter Spirit
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as posted by the channelThe billionaire Branca family has made the popular digestif Fernet-Branca for 180 years. The Milan-based business now has $500 million in annual revenue is already making plans for the seventh generation.
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